Ruslanov Sergey Borisovich was born on January 13, 1960, in the city of Volsk, Saratov Region. As a child, he actively participated in fashion shows. He received his higher education at the Khmelnitsky Institute of Social Technologies, where he studied to become a technician-technologist.
Currently, he lives in St. Petersburg. He has his own business and designs clothes. He uses neural networks to create both clothing designs and other images. He is married and has a daughter.